May 20, 2026
GRITEE Accelerates Trend Response with Real-Time Product Development Using Centric PLM
One of the key advantages of Centric PLM is its flexibility. It can be configured around our business requirements instead of requiring us to work within a fixed system structure.
— GRITEE
South Korean fashion company streamlines execution and boosts efficiency with an AI-powered collaborative product development platform
CAMPBELL, Calif., May 20, 2026 – Centric Software® is pleased to announce that GRITEE Inc. has selected Centric PLM™ to digitalize and standardize product development processes to enable scalable growth. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
GRITEE Inc. is a South Korea-based fashion company with a portfolio of brands spanning innerwear, athleisure and apparel categories, including Gamtan, Wonderbra, Huit, Lefee and Benetton.
As part of its digital transformation initiative to respond to a fast-evolving market, GRITEE aims to centralize product development information and standardize execution across functions. A GRITEE spokesperson says, “Today, multiple fast-moving trends emerge and disappear within a single season. We need to move away from manual, spreadsheet-based workflows and adopt structured product development processes that enable a more agile response to market changes.”
GRITEE began its search for a PLM solution to build a stronger digital foundation for future growth. Centric PLM stood out as a proven solution already adopted by leading fashion companies. The spokesperson adds, “One of the key advantages of Centric PLM is its flexibility. It can be configured around our business requirements instead of requiring us to work within a fixed system structure.”
Centric PLM will connect design, merchandising, sourcing and production teams, improving communication and ensuring product development information is stored centrally. In addition to digitalizing product development workflows for greater efficiency, GRITEE aims to leverage Centric PLM to create a structured archive of product development activities and support more data-driven decisions in future projects.
“With Centric PLM, we expect to strengthen visibility across product development, improve cross-functional coordination and create a stronger foundation for delivering products that resonate with customers and keep us competitive,” the spokesperson adds.
Adopting Centric PLM marks an important step in strengthening GRITEE’s digital capabilities and establishing processes that match the standards of global fashion companies.
“GRITEE is modernizing product development to build greater agility across its business,” says Fabrice Canonge, CEO of Centric Software. “We are proud to partner with GRITEE as it establishes a more connected digital foundation for growth, collaboration and operational efficiency.”
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From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.
Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning & Pricing™, a cloud-native solution powered by Centric AI that unifies planning, pricing and inventory optimization, enabling retailers and brands to increase sell-through, improve margins and optimize inventory efficiency from pre-season through in-season execution.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.