June 8, 2026
Fuji Oil Asia Reduces Lead Time by 10–15% with Centric PXM
Since deploying Centric PXM, we reduced lead time spent on information retrieval and presentation drafting by 10–15% while significantly lowering the risk of outdated specifications reaching the market.
— Katsuhiro Nagayama
Director in Charge of Corporate Planning at Fuji Oil Asia
Plant-based food ingredients leader transforms product data into revenue-driving assets with a unified content platform
CAMPBELL, Calif., June 9, 2026 – Centric Software® is pleased to announce the release of a success story about its customer, Fuji Oil Asia Pte. Ltd. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Food & beverage, cosmetics & personal care, grocery and multi-category retail teams can plan, design, develop, formulate, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Operating from Singapore, Fuji Oil Asia coordinates raw materials procurement, sales and application development for eleven group companies. The company supplies plant-based food ingredients to B2B customers in APAC, supporting a wide range of applications.
As Fuji Oil Asia grew its regional presence, fragmented workflows made it harder to manage product content consistently. “Local sales and marketing teams relied on highly inefficient manual processes to piece together the latest technical sheets and corresponding application recipes,” shares Katsuhiro Nagayama, Director in Charge of Corporate Planning at Fuji Oil Asia.
To bring greater structure and efficiency to product content management, Fuji Oil Asia selected Centric PIM™ (Product Information Management) and Centric DAM™ (Digital Asset Management), both part of the AI-powered Centric PXM solution which also comprises of Content Syndication and Digital Shelf Analytics (DSA). “We required the agility to deploy complex attribute data specific to the B2B food industry rapidly via out-of-the-box SaaS capabilities, without being bogged down by heavy, custom IT development,” says Nagayama, adding that “the Centric team demonstrated a profound understanding of our complex product matrices and APAC-specific business processes.”
With Centric PXM, Fuji Oil Asia now centralizes product specifications and application recipes in one platform, giving teams and distributors direct access to approved content. “Since deploying Centric PXM, we reduced lead time spent on information retrieval and presentation drafting by 10–15% while significantly lowering the risk of outdated specifications reaching the market,” highlights Nagayama.
For new product launches and seasonal campaigns, Fuji Oil Asia now distributes sales enablement materials to APAC distributors in seconds, reinforcing its move toward a broader solution-provider role.
“Fuji Oil Asia is positioning product information as a strategic business asset,” says Fabrice Canonge, CEO of Centric Software. “By unifying specifications, recipes and digital assets in Centric PXM, the company accelerates regional responsiveness, strengthens governance and creates a scalable foundation for long-term growth. Centric Software is pleased to partner with Fuji Oil Asia on this transformation.”
Request a DemoFuji Oil Asia Pte. Ltd. (www.fujioil.asia)
Fuji Oil Asia Pte. Ltd. is the APAC regional headquarters of the Fuji Oil Group, established in Singapore in 2012. The company manages eleven group companies across the region and centralizes raw materials procurement, sales and application development. The Asia R&D Center, founded in 2015, drives product and application innovation locally. The Fuji Oil Group's products reach food manufacturers, convenience stores, supermarkets, restaurant chains, bakeries and pastry shops through 35 companies in 15 countries, covering four business domains: vegetable oils and fats, industrial chocolate, emulsified and fermented ingredients and soy-based ingredients.
Centric Software® (centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort, market and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.
Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric PXM™ AI-powered Product Experience Management encompasses PIM, DAM, content syndication and Digital Shelf Analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.