CENTRIC DSA™ - Digital Shelf Analytics
Boost Conversions and Safeguard Margins with Instant Consumer and Marketplace Feedback
Increase conversions with AI-powered shelf optimisation based on live performance data—including inventory by store and SKU.
Sustain top rankings by leveraging AI to eliminate out-of-stock products and enrich product listings.
Protect margins and brand equity at the product level with a real-time price and compliance monitoring loop that links PIM, DAM, syndication, PLM and market intelligence.
The world’s leading brands, retailers and manufacturers bring their products to market with Centric Software.
From Shelf Presence to Business Impact
Dominate the digital shelf with live AI-driven insights that monitor, measure and optimise product performance across marketplaces, e-commerce, retail and social channels with Digital Shelf Analytics (DSA). Detect issues in product availability, pricing, content and compliance in real time. Close the loop by pulling underperforming SKUs back into PIM and DAM to be enhanced, re-synd
Increase share of shelf
AI-driven ranking and visibility insights translate into higher conversions.
Optimise product performance across each channel
Performance data enriched by AI ensures results in marketplaces, retail, e-commerce and social commerce sustain long-term growth.
Meet compliance requirements across marketplaces, channels, languages and geographies
AI-enabled pricing and content monitoring protect revenue and brand equity.
Leverage FMCG and retail expertise for sustained growth
Centric applies proven know-how in fashion, footwear, cosmetics and food & beverage to build tailored shelf strategies that drive sell-through.
How Digital Shelf Analytics Drives Growth
Increase conversions across each channel
Stronger product visibility, enriched content and sharper positioning drive more sales. Products get buried in search results when attributes are missing, descriptions are weak or content fails compliance checks. AI-powered insights score every SKU against channel best practices and feed instant improvements back into PIM for rapid redeployment.
Explore Channels
The Engine Behind Continuous and Optimised Product Sales
Turn real-time insights into faster fixes, smarter decisions and higher conversions, in one continuous loop.
Competitor product benchmarking
Compare SKUs against rival products with AI analysis across price, reviews and ratings.
Pricing intelligence
Leverage AI-driven marketplace pricing analysis to identify inconsistencies and improve strategic positioning.
Order and fulfilment monitoring
Track orders, fulfillment performance and revenue trends by SKU to spot issues early.
Revenue trend analysis
Visualize revenue performance over time with AI to detect underperformers and scale best-sellers.
Multi-source data integration
Pull insights from Amazon, Shopify®, Excel and much more into a single actionable view.
AI-powered review and sentiment analysis
Revisión y análisis de opiniones impulsados por IA
Frequently Asked Questions
Digital Shelf Analytics eliminates blind spots on the digital shelf by consolidating live data on content accuracy, stock availability and pricing as well as consumer ratings and reviews across marketplaces and retail channels. AI-driven analysis highlights sales risks and brand threats, providing visibility to prevent losses, protect margins and strengthen equity. Feedback on quality, fit, design and service can be applied to future product development and sourcing.
Marketplace dashboards show isolated channel data. DSA unifies performance insights from multiple sources, applies AI analysis such as review sentiment clustering and revenue trend detection and connects results back into PIM, DAM and Syndication to enable corrective action instantly.
Centric DSA collects product content, pricing, ratings, reviews and stock availability data directly from marketplace APIs. Depth of data depends on each channel’s API, but all captured data is standardised and AI-enriched to be actionable.
Yes. DSA is designed for global operations, capturing product data directly from marketplace APIs regardless of geography. AI-enabled sentiment analysis works across all languages, clustering reviews and detecting tone at scale. This makes insights not only globally comparable but also locally relevant, enabling brands to adapt product data, assets and positioning to regional requirements while sustaining a consistent global presence.
Many brands begin with AI-powered review analysis to identify product issues, availability monitoring to prevent out-of-stock losses and competitor benchmarking to refine positioning. These deliver immediate, measurable gains while laying the foundation for long-term shelf optimisation.
Insights from reviews, competitor product benchmarking and sales trends feed directly into Centric Market Intelligence™, Centric PLM™ and Centric Planning™. This enables data-driven decisions in pre-season planning, ideation and product development, closing the loop between market performance and product creation.
Digital Shelf Analytics
AI-powered optimisation to win the digital shelf, season after season
Centric DSA enables continuous optimisation across marketplaces, retail and D2C. Track product performance in real time, analyse customer sentiment across geographies and act instantly on insights — all in a continuous commercialisation loop that sustains growth and profitability.